Jannarelly taken over by Guerlain Chicherit

Jannarelly enters a new era of automotive excellence under the leadership of a French racing driver and businessman.

We are delighted to announce the takeover of our brand by Guerlain Chicherit, an influential figure in the automotive industry, renowned for his success in competition (five stage wins in the Dakar Rally; World Rally Raid Champion in 2009). A forward-thinking entrepreneur, he is at the head of innovative projects in the fields of mobility, energy and the hotel industry.

The combined strengths of Anthony Jannarelly and Guerlain Chicherit will enable Jannarelly Automotive to reach new heights of excellence, benefiting from production relocated to France and the addition of new engineering and manufacturing skills. At the dawn of this new era, we are delighted to announce that a first series of the Jannarelly Design-1 “Made in France” will be dedicated to the brand’s customers and most loyal fans.

Guerlain Chicherit, CEO of Impact: “With the continued support of the community of fans of fine automobiles and the pooled strength of the companies that I manage, we are convinced that Jannarelly Automotive will achieve the success that the brand deserves. A project as rare and precious as this deserves to be supported and cherished. It is our duty to contribute to this unique and singular adventure, which is why I am extremely proud to be part of it.”

Anthony Jannarelly, founder of Jannarelly Automotive: “The collaboration of our respective talents will result in the creation of new top-of-the-range vehicles that are even more beautiful, exciting and focused on the driver experience. Producing the Design-1 in France will allow us to benefit from fantastic expertise and knowledge of car making, inherited from over a century of motoring culture.”